Chipotle
Fast-food restaurants inspired by Mexican food: burritos, tacos and bowls.
📖 Its story
Steve Ells was a chef, and he loved burritos. In 1993 he opened his first Chipotle restaurant in Denver, near a university. He named it Chipotle, after the dried, smoked jalapeño pepper, and he wanted to serve fast food made with fresh ingredients.
💵 How it makes money
It sells burritos, tacos and bowls in its restaurants and through online orders.
🤯 Fun fact
To open his first restaurant, Steve Ells used an 85,000-dollar loan from his dad.
👍 The good part
Many customers come back often, and lots of people order on its app.
⚠️ The risk
If ingredients or wages get much more expensive, it earns less on each burrito.
🧠 Did you get it?
What is a chipotle, the pepper the company is named after?
🗂️ Quick facts
- Founded in: 1993
- Founded by: Steve Ells
- Home: Newport Beach, California, USA
🔎 How to find it on the stock market
- Search the internet for CMG stock.
- You can also find it in your parents' investing app with the letters CMG.
- Check how much one share costs and whether today it's green (went up) or red (went down).
🎮 Buy it in the game
Soon you'll be able to invest your Monis in Chipotle. Ask your mom or dad to join the list.
Join the list